Ana M. Grajales
Sep 27, 2025
Behind every cup of coffee, there is a story. Ours begins with an inherited farm, grandparents from the countryside who worked hard to acquire their land, and a conscious decision: not to sell faceless coffee, but to create something with soul, with origin, with purpose. That’s how Perpetuo Café de Altura was born. And every word in that name has a reason.
☕ Why Perpetuo?
Perpetuo was never a marketing idea. It’s a word that honors the legacy we received from our grandparents: their love for the land and the environment, their respect for the community, and their quiet, unwavering dedication. We didn’t want their effort to disappear into the anonymous sacks of commercial coffee. We wanted their story to stay alive.
Perpetuo means continuity, memory, living roots. A legacy that became... Perpetuo. It’s our way of saying this is not just coffee. It’s the echo of those who taught us with their hands, by example, and with the patience that only the countryside can give. And that “P” you see on our packaging isn't just for Perpetuo—it’s also for our grandfather, Pedro N. Grajales, who never forgot his birthplace, Las Mercedes in Santa Bárbara, and who cared for and protected his family like no one else.
⛰️ Why Café de Altura (high altitude grown coffee)?
We grow our coffee in Santa Bárbara, Antioquia, in the village of Las Mercedes, over 1,850 meters above sea level, on the cool and fertile slopes of our farm El Rosal. Altitude isn’t just a technical detail. In coffee, altitude means time:
Time for the cherry to ripen slowly.
Time for sugars to develop with greater complexity.
Time for the plant to struggle—so that effort becomes flavor.
A high-grown coffee doesn’t just have brighter acidity or refined aromas. It has character. It has identity. And when you work it with care, ferment it with intention, and dry it patiently, each lot becomes unique. A coffee that isn’t just drunk… it’s remembered.
🐦 Why a Sparrow?
Because the sparrow—and so many other local and migratory birds that visit our farm in this biodiversity-rich Colombia—don’t need permission to be here. And it’s our duty to grow coffee while caring for them: with native trees, responsible farming practices, and respect for their habitat. They live among the coffee plants, sing in the trees, nest and thrive in our mountains.The sparrow reminds us that coffee does not stand alone. That there are birds, ecosystems, cycles, and life. That sustainability is not a label—it’s a relationship.
It is also a symbol of those who fly far… and return. Like us, who go out into the world with our cups, but always return to our origin.
